May 4, 2016

How Teenagers Are Transforming the Plus-Size Industry

Teenage girls purchasing plus-size clothing has almost doubled in the last four years. With the body-positive movement happening throughout all media channels, teens are even more empowered to embrace who they are, and they have more confidence to try new styles. Social media influencers in the plus-size fashion industry use their social dominance to build up positive body-image among plus-size consumers and elevate negative feedback to inform new style recommendations for brands.

Meet the influencers changing fashion for all.

 

 

Topics: Culture, Vertical - Fashion, Social Influencers

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