April 12, 2016

How Snapchat Killed the Homepage

In an attempt to woo Generation Z, a generation of significant purchasing power that no longer visits dot come websites, publishers are launching social media-only concepts to reach this underserved audience with lifestyle content that speaks to their life stage and interests. While analytics on many social platforms aren’t as detailed or ROI-focused as on a traditional website, it’s often the promise of engagement that currently makes it worthwhile for a brand.

See how Gen Z is disrupting and influencing the online shopper journey as we know it.

Topics: Social Media, Gen Z, Content Strategy

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