July 1, 2016

How Much Do We Love TV? Let Us Count the Ways


You still love television. You use your tablet more than ever. And now you are as likely to have paid services like Netflix or Amazon Prime as you are to have a DVR service. Those are some of the findings of a study released this week by Nielsen that measured how we are consuming media these days (increasingly on devices we hold in our hands), and how much live TV we still watch (an average of more than five hours a day).

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Topics: Research and Insights, Advertising, Vertical - Entertainment and Media, Consumer Insights