July 25, 2016

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

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When people shop, their smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers' micro-moments. In this introduction to a five-part series, Google reveals the mobile retail trends shaping the industry and why they matter.

Be there and be useful.

Topics: Mobile Web Development, Innovation, Digital Strategy, Customer Journey, Vertical - Retail

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