How Many Scans to the Center of a Tootsie Pop?

After the holidays it's easy to feel as if there is nothing to look forward to, but luckily for me I'm taking a trip to London in a couple of weeks! To prepare for my trip I need to find my passport, start waking up early to prepare for jet lag, choose an umbrella that will keep my hair dry and frizz-free, and print out a copy of my e- ticket before I leave for the airport... or do I? Now with mobile ticketing I can skip that step and check-in to the flight with my smartphone and even go through security without a paper ticket. All I need to do is flash the barcode on my screen as I remove my shoes and swallow my pride to pose for the full body scanner.

Mobile ticketing services are not only useful for impatient travelers, but also impatient event attendees, shoppers, and concert-goers. Marketers have been using websites such as mogotix.com and eventbrite.com to make pre-event activity and post-event recaps a breeze. These sites let promoters advertise events on social media outlets such as Facebook, keep track of ticket sales and attendance, and text mobile reminders. Consumers can easily purchase tickets for events online and then get in to the event by displaying a confirmation barcode on their screen.

Beyond mobile ticketing, the digitization of our daily lives has been continuing to grow over the last year, and some analysts believe it will continue to develop until social media, mobile ticketing, video games, and mobile marketing all converge- think FourSquare Extreme.

CEO of Schell Games, Jesse Schell, envisions a future where our world is basically a video game, and certain behavior earns you points, and those points earn you rewards. For example, an average day would look like this:

You get up in the morning, and you brush your teeth. Your tooth brush senses that you're brushing your teeth and score! 10 points. You're supposed to brush your teeth for at least 3 minutes and you do, bonus! You've brushed your teeth three times a day, every day this week, so guess what? Another bonus!

So who cares? The tooth brush company and the tooth paste company care. The more you brush your teeth, the more tooth paste you use, and that means they have a vested financial interest. With all of your toothbrushing points comes a coupon for $1.00 off a tube of toothpaste, which can be easily scanned next time you're using the self checkout at your local drugstore.

Schell sees the use of shopping apps to determine where and when to shop and take advantage of the most points available, points for watching ads on television, and even tax incentives from the government for certain positive behaviors such as riding the bus and exercise.

Technology is seeping into nearly every part of our lives, and the question for companies is: will all of this positive reinforcement change consumers' behavior?


http://www.eventmarketer.com/article/digital-passport 'Digital Passport'?

http://www.onthemedia.org/ 'The Future of Gaming'?

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Once we had a firm grasp of our brands’ histories, voices, and perceptions, it became easy to know how they would react in any given situation.  Listen to your consumers Henry Ford once (supposedly) said, “If I had asked people what they wanted, they would have said faster horses.” This quote is often used in marketing contexts to demonstrate how consumers don't always know the proper solutions for their problems. While this line of thinking often works for communications for laundry detergent or snacks, it should be thrown out the window when it comes to high-stakes situations. A deep understanding of consumers’ needs and motivations is key for any product, but addressing those needs directly was essential in this moment. During the early stages of the COVID outbreak, our grocery clients became essential businesses overnight, with consumers urgently needing information about product availability and store hours. 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