November 22, 2016

How Luxury Retailers Are Navigating Black Friday


Luxury retailers are wise to turn up their noses to Black Friday’s dark temptations. While speculations that “Black Friday is dead” are overblown, the shopping holiday has lost some of its appeal, mostly on the ground level. According to retail analyst company ShopperTrak, customers spent $10.4 billion on in-store purchases on Black Friday in 2015, a $1 billion drop from 2014. The reason for that drop isn’t rocket science: customers can find identical discounts online and in store, so why brave a mobbed mall?

Doing away with the customer brawls.

Topics: Digital Strategy, Vertical - Retail, Luxury