July 6, 2016

How Kellogg’s Killed The Breakfast Cereal Trend


This week, Kellogg’s launched an all-day cereal cafe in New York. For $7.50 a bowl, it is a last-ditch attempt to milk what’s left of the millennial trend that epitomizes gentrification and consumer culture. Over the last decade, cereal has lost its hallowed place at the breakfast table as healthier, more convenient, morning food options grow in popularity – particularly among younger generations. 

The struggle is ce-real.

Topics: Innovation, Culture, Millennials, Vertical - CPG