June 13, 2016

How Hearst Turned an 8-Year-Old Recipe Website Into a Social Video Heavyweight


Unicorn Bark. Breakfast Ramen. Boozy Skittles Slushies. While these might sound like the culinary fantasies of a stoned college student, they're actually the titles of short-form recipe videos created by Hearst-owned food site Delish. And each one has more than 10 million Facebook views apiece.

A refreshingly nonfoodie approach to food.

Topics: Social Media, Content Development, Content Marketing, Digital Strategy, Video, Content Strategy