September 15, 2016

How Forbes Got Readers to Double the Time Spent Per Post on Mobile


For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes, which usually sees half its traffic coming to it this way in any given month, felt the problem firsthand. So six months ago, Chief Product Officer Lewis D’Vorkin decided to come up with a new way to present news for the mobile web – and the results are very promising.

Forward with mobile.

Topics: Mobile Web Development, Web Design, Consumer Psychology, Vertical - Entertainment and Media, Design Thinking