September 16, 2016

How Fitbit Is Staying a Step Ahead in the Race for Wearables

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Fitbit is updating its product mix with new features and offerings, and venturing into fresh advertising streams like this year's Super Bowl spot, Fitbit's first. Later this fall, the brand will be a first-time sponsor of the TCS New York City Marathon; it's also unveiling a new Adventures app to support the effort. In addition, Fitbit is switching up its marketing strategy by moving more creative in-house and searching for a new media agency.

10,000 steps ahead.

Topics: Wearables, Branding, Innovation, Vertical - Consumer Electronics

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