December 8, 2016

How Facebook’s Measurement Errors Have Eroded Marketers’ Trust


The aftershocks of Facebook’s measurement errors continue to ripple across the advertising industry. While Facebook has emphasized that the flawed figures — such as average watch time, organic reach and video completion rates — did not affect how much money it charged advertisers for their campaigns, that doesn’t mean advertisers and their agencies haven’t been affected. Just ask BLITZ’s Director of Social Media, Kevin Wright, who shares how some marketers have been shook up.

Years to build, seconds to destroy.

Topics: Digital Marketing, Social Media, Analytics, facebook, Metrics