July 28, 2016

How Facebook Made Your Birthday a Business


Facebook is a many-headed beast. It’s strange to see the social network that some of us remember as a safe place for our college keg-stand pics taking technological moonshots. Facebook looks, acts, and is nothing like it used to be. But among the handful of remnants from the original Facebook is the birthday notification and no other social network has managed to capitalize on those internet celebrations like Facebook to this day. The social web has trained us well.

Everyone is there, and everyone has a birthday.

Topics: Social Media, Digital Products, Digital Strategy, Culture, Millennials, Consumer Insights