June 16, 2016

How Digital Is Changing the Way Brands, Retailers Reach Consumers In-Store


Shopper marketing requires a good deal of collaboration—not just among a retailer’s various internal departments but also with brands and, increasingly, tech vendors. The bigger a role that digital plays, the more data that’s generated, creating a need for sharing and taming the volume of information.

With great data comes great opportunities.

Topics: Digital Ecosystems, Big Data, Digital Strategy, Branding, Vertical - Retail