October 6, 2016

How Criticism on Social Media Impacts Designers and Brands


With social media enabling users to share unfiltered feedback on an endless range of topics, fashion firms and their top executives are feeling the pressure to not only have an online presence but to carefully manage the platform. Paying attention to consistent themes in consumer comments has played a role in retail product decisions.

All press is good press.

Topics: Social Media, Consumer Psychology, Vertical - Fashion, Social Influencers, Digital Life