September 12, 2016

How Brands Should Be Marketing Wellness to Women


No one can deny that marketers have made great strides in recent years accepting more realistic depictions of women instead of idealizing them. But, we still have a ways to go in the health and wellness industry. We're still constantly being told how to act, eat and feel, and it's hindering the very pillars of the industry. Here are some common mistakes brands make when talking to female consumers about their health, diets and body issues.

Step your game up.

Topics: Digital Strategy, Branding, Advertising, Vertical - CPG, Content Strategy