June 3, 2016

How Apple Lost its Way: Steve Jobs’ Love of Simplicity is Gone


Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves. Is this just perception, or is it reality? Has Apple developed a problem with simplicity?

In a complicated world, simple wins.

Topics: Experience and Service Design, Innovation, Vertical - Consumer Electronics, Design Thinking, Technology