May 9, 2016

How Airbnb Is Taking On The Hotel Industry

Around the same time Airbnb launched its largest-ever campaign #LiveThere, which looks to offer travel activities and experiences beyond that of the home away from home, it also quietly launched a pilot program dedicated to offering a hotel-like experience it calls Sonoma Select.  Airbnb tries to the trump classic hotel experience by adopting some of the amenities and features normatively found in hotels, and pairing them with a hyper-localized, tech-driven twist.

Airbnb's hotel

Topics: Innovation, Culture, Vertical - Travel