July 21, 2016

How Advertising Can Shift Culture For The Better

158133437_79106b57c5_o.jpgSeth Matlins, a seasoned marketer and former CMO of LiveNation, quit his job in 2010 to devote himself to holding the advertising industry to account. REDEF asked Matlins about the latest London ban, the Truth in Advertising Act, and the importance of media literacy.

We all have a role to play.

Topics: Advertising, Culture, Research and Insights, Consumer Psychology

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