May 23, 2016

How Adidas Originals is Using Snapchat

Originals, Adidas’ lifestyle brand, launched its Snapchat channel last Friday where it is preemptively teasing items from its highly guarded collaborations. The brand didn’t know beforehand whether it was the right thing to do, but when the first glimpse of Pharrell Williams’ purple “HU” NMD sneakers was saved by users over 4,000 times and later shared on other platforms including Instagram and Twitter, they realized they might be onto something.

Launches, parties and new collections - oh my.

Topics: Social Media, Innovation, Branding, Vertical - Fashion, Vertical - Retail