August 11, 2016

Hollar, the World’s First Online-Only Dollar Store, Woos Millennial Moms


Dollar stores, while serving a very pragmatic purpose and offering everyday items at ridiculously cheap prices, are spots for discovery. Hollar is trying to capture this unique shopping experience virtually. The selection is not quite as large as what you’d find in a brick-and-mortar dollar store, but it still carries over 20,000 items. It’s more strategically curated than traditional dollar stores to appeal to younger shoppers – specifically, millennial moms.

Hollar for a dollar.

Topics: Digital Marketing, Innovation, Digital Strategy, Millennials, Moms, Vertical - Retail