January 18, 2017

Hey Travel Brands, Here’s How to Stand Out in the Planning Phase


Consumers are spending more time planning and researching their vacations, and they’re using multiple devices to do so. Online research typically starts 45 days before booking, with most individuals devoting 2-3 hours to research. While travelers still rely primarily on their laptops, Millennials are increasingly using their smartphones to conduct research. The most frequently requested service for which travelers turn to booking engines is the ability to book multiple travel elements (flight, lodging, excursions), followed by the ability to see all of their itinerary details in one place. 

Read more about simplifying the planning process for travelers.

Topics: Experience and Service Design, Vertical - Travel, Millennials