July 6, 2016

Here's Why Las Vegas Hired DJ Khaled to Launch Its Snapchat Channel

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Las Vegas is hoping DJ Khaled proves to be the key to winning over millennials. For a day and a half, the King of Snapchat committed the cardinal sin of Sin City: He made sure his 6 million digital followers knew what happened in Vegas. The hip-hop star was commissioned by the Las Vegas Convention and Visitors Authority to post and boast on Snapchat about the city's highlights. But why DJ Khaled? And why Snapchat?

"They don't want you to go to Vegas."

Topics: Social Media, Integrated Campaigns, Innovation, Inspiration, Culture, Advertising, Social Influencers

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