September 29, 2016

Here's What Different Mobile Ad Formats Do to Your Brain


Why do some mobile ad formats scream out "engagement" and others just annoy the heck out of people? Maybe it's the message, but more likely it's the response they trigger in your brain. If you're going to optimize your next mobile campaign, it will help to know the science of consumer response and what drives consumers to pay attention to ads on their phones.

You used to engage me on my cellphone.

Topics: Digital Marketing, Mobile Web Development, Digital Strategy, Advertising