June 24, 2016

Here's How Twitter Aims to Sell $50 Million in Ads for NFL Livestreams

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All eyes will be on Twitter this fall when the site livestreams 10 of the NFL's 16 Thursday Night Football games. They’ve started to pitch advertisers and agencies with packages ranging from $2 million to $8 million. Sounds crazy, right? Well, half of the real-time inventory has already been sold to companies like Sony, Budweiser, Ford and Nestle.

Who wants in?

Topics: Social Media, Vertical - Entertainment and Media, Advertising, Inspiration

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