September 2, 2016

Here's How 6 Brands Are Using Instagram's New Zoom Feature


This week, the app updated with a zoom feature, which lets people pinch the screen to go in for a closer look at photos and videos. Instagram had said it was a highly in-demand action among its users. Of course, with any update, brands are bound to experiment. Brands like Bud Light, Ruby Tuesday and E! Entertainment Television posted photos inviting users to look closer. Here's a peek at what the brands came up with.

Closer, closer, closer...

Topics: Social Media, Digital Products, Innovation, Digital Strategy, Instagram