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September 12, 2016

Has Jonathan Ive Designed Himself Out of Existence?

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There is no company in the world that can design and engineer a smartphone the way Apple does. Therein lies the strange contradiction at the heart of Apple’s chief design officer Jonathan Ive’s accomplishments—seven generations of iPhone, and dozens more iPads, iMacs, MacBooks, and the Apple Watch. But in the age of the smartphone, there is very little industrial design left for us to get excited about. The smartphone itself is rapidly approaching its platonic form: A single, monolithic sheet of glass that simply delivers all the content you want, whenever you want it.

If it's invisible, is it still a design?

Topics: Vertical - Consumer Electronics, Design Process, UX, Design, Design Thinking

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