July 7, 2016

Grocery Brands Flock to Ads Informed by Your Real-World Shopping

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From toothpaste brands to lipstick makers, marketers of consumer-packaged goods are jumping at the chance to target consumers based on what they've bought before. It's historically been a challenge for CPG marketers to know exactly who their customers are, and thus difficult to aim ads at them. But retailers gather loads of data about their shoppers' purchases. Now as real-world shopping data collides with location tracking and other technology, purchase-based advertising is becoming increasingly pervasive. 

The closer to the source, the better.

Topics: Vertical - Retail, Vertical - CPG, Consumer Insights, Analytics, Big Data, Customer Journey

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