I know I'm not alone in thinking the iPad is for the most part, pretty pointless. Is it an e-reader, a gaming device or an iPod for old people with bad eyesight?
I'm head over heels in love with everything my iPhone and iPod Touch have to offer, and one of the things I adore the most is their portability. My purse is literally overflowing at all times, and I can't imagine adding a 1.5 pound 9.56'? x 7.47'? x .5'? device to the mix. When I need a bigger screen or yearn for a keyboard, I turn to my MacBook Pro.
However, when Gorillaz mastermind Damon Albarn told NME Magazine last month that his band was poised to release the first album ever recorded on an iPad, I was intrigued.
'I've made it on an iPad ' I hope I'll be making the first record on an iPad,'? he said. 'I fell in love with my iPad as soon as I got it, so I've made a completely different kind of record.'?
I'm not familiar with the countless music production applications out there, or their capabilities, but I can't help but wonder if 'completely different'? will translate to 'awful sound quality.'? I'm skeptical, but my Bose headphones and I are ready to be proven wrong.
The Gorillaz album, titled 'The Fall'?, will be released as a free download for fan club members on Christmas day, and is expected to be distributed through traditional music channels in 2011. Fans are excited to hear new music from the band, whose last album was released in March 2010, and typically average 4-5 years between projects.
Now, I'm sure there are millions of bands in basements across America who are ready to dispute the fact that the Gorillaz album will be the first produced on an iPad, but it will likely be the first to get any global attention. The idea that the iPad can be used for creation, not just consumption, excites me. If the device helps busy musicians that might not be fortunate enough to have a mobile recording studio on their tour bus deliver new content to their fans, then I'm all for it.
Music has played a huge role in Apple's TV advertising, and has offered several artists (including the Gorillaz in 2005) a career boost over the years. Despite a recent Microsoft endorsement deal by the Gorillaz, Albarn is hyping the iPad and its capabilities, and Apple would be smart to take advantage.
I'm predicting a 2011 iPad commercial that features a new Gorillaz song from their album created on an actual iPad. I mean, seriously, does it get any better than that?