September 27, 2016

Google's 4 New Advertising Moves Collectively Take Direct Aim at TV Budgets


Google will hold court in multiple sessions at Advertising Week in the coming days, and one message showgoers can expect to hear is how the company's video ads compare with TV. The digital giant will also make the argument that it can measure foot traffic in stores with great accuracy while targeting ads across devices. That's the pitch: Buy our ads instead of television—which lacks trackability—and actually see how well they work. 

Google is ready to take it all.

Topics: Digital Products, Digital Strategy, Branding, Advertising, Technology