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Google Search Trends Insights October 2020

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for October 2020.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

October 2020 - We’re Almost Done With This Year

Here we are, exploring the search trends of the tenth month of this bizarre, tumultuous year. Maybe someday in the future we can look back at these articles and get a good perspective of where we were as a country at this point in time. October started off with a bang when the President contracted COVID-19 and continued with more queries related to politics as the election got closer. There were plenty of sports queries to examine, as well, including ones related to two championships that occurred in October. There were a few holidays (official and unofficial) that drove keyword interest along with some spikes about Daylight Saving Time ending. Lastly, we saw two product names make the top 3 most queried keywords on the day they were released. 

The 10 Million Plus Club For October 2020

This month, there was only one Google Doodle driving over 10 million queries in a day (Mary Ann Shadd). The other phrases were driven by news or other events of the day.

  • Trump COVID - 10/1/2020 - 10,000,000+ queries
  • Eddie Van Halen - 10/6/2020 - 10,000,000+ queries
  • Kamala Harris - 10/6/2020 - 10,000,000+ queries
  • Mary Ann Shadd - 10/8/2020 - 10,000,000+ queries
  • Dak Prescott - 10/11/2020 - 10,000,000+ queries
  • Sean Connery - 10/31/2020 - 10,000,000+ queries

As mentioned, the announcement of the President testing positive for COVID-19 drove the max number of queries as reported by Google Trends. The deaths of Eddie Van Halen and Sean Connery also drove users to search their names. Kamala Harris was the top keyword related to the Vice Presidential debate that happened on October 7th. Dallas Cowboys quarterback Dak Prescott suffered a gruesome compound right ankle fracture and dislocation during a game on the 11th.  

A Google Doodle was created for Mary Ann Shadd in honor of what would have been her 197th birthday. She was the first Black female newspaper editor and publisher in North America and fought for abolition and women’s suffrage.

The Number Of Politics Related Keywords Continues To Grow

With the election coming up on November 3rd, the politics-related phrases increased again as compared to September and August. Here are the most important ones from last month:

  • Trump - 10/1/2020 - 5,000,000+ queries
  • Hope Hicks - 10/1/2020 - 2,000,000+ queries
  • Kayleigh McEnany - 10/5/2020 - 1,000,000+ queries
  • Pence Fly - 10/7/2020 - 2,000,000+ queries
  • 25th Amendment - 10/8/2020 - 1,000,000+ queries
  • Trump town hall - 10/14/2020 - 1,000,000+ queries
  • Hunter Biden - 10/14/2020 - 1,000,000+ queries
  • AOC - 10/20/2020 - 1,000,000+ queries
  • Debate tonight - 10/21/2020 - 2,000,000+ queries
  • Amy Coney Barrett - 10/26/2020 - 2,000,000+ queries

Excluding the two politics-related terms that made the 10 million+ club, this list contains the keywords that were queried the most in October. COVID-19 made its way through the White House early in the month, with the President and Hope Hicks being the first ones to get it. Then, Kayleigh McEnany tested positive for the virus. The fly that landed on Mike Pence’s head drove people to search as did the House seeking to invoke the 25th Amendment, which allows a president's Cabinet or Congress to intervene when a president is unable to conduct the duties of the office. The Trump town hall was queried more than the Biden one. On that same day, a New York Post article about Hunter Biden’s business dealings piqued the interest of Google searchers. AOC joined Twitch on the 20th and the last presidential debate was a hot topic.  Finally, Amy Coney Barrett was sworn in as a Supreme Court Justice, which was almost a month to the day she was announced as a nominee (Amy Coney Barrett - 9/25/2020 - 2,000,000+ queries)

For marketers, it is important to understand how much attention politics draws right before the election. For marketers trying to get their messages across, it may provide an opportunity with an increase in traffic to news sites. 

Holidays, Time, and Blue Moons (not the beer)

October had a good number of holidays that made our keyword list. Columbus Day is still a thing, so people are searching about it. Also, Amazon Prime Day got moved from July to last month because of the pandemic.

  • Columbus Day 2020 - 10/11/2020 - 2,000,000+ queries
  • Amazon Prime Day - 10/12/2020 - 2,000,000+ queries

Let’s see if the shift in dates had an effect on the search popularity of “amazon prime day”

amazon

The interest on that phrase is down from July 2019 but the peak occurred in 2018.

Halloween drove searches but so did the other phenomenon (both natural and man made) that happened at the end of the month.

  • Halloween - 10/29/2020 - 1,000,000+ queries
  • Daylight savings time 2020 - 10/30/2020 - 1,000,000+ queries
  • Blue moon on Halloween - 10/30/2020 - 200,000+ queries
  • Blue moon - 10/30/2020 - 500,000+ queries
  • Daylight savings - 10/31/2020 - 1,000,000+ queries

Certainly a blue moon that happens on Halloween is interesting and enough people have searched about full moons earlier in the year for those queries to make our list (Example: Strawberry Moon - 6/4/2020 - 500,000+queries) but the subject of Daylight Saving time driving not one but two phrases into the top 3 across two days is odd. It appears that no one cared when we turned the clocks forward back in the spring, but in October, it was a big deal!

New Products

There were two popular product releases in October 2020:

  • iPhone 12 - 10/13/2020 - 5,000,000+ queries
  • Hummer EV - 10/20/2020 - 1,000,000+ queries

Now, an electric Hummer was probably a bit of a surprise but certainly any time a new iPhone is released, there is going to be people searching for it. Let’s look at how the 12 compared to other releases.

iphone

The peak for “iphone” happened in 2012 with the release of the iPhone 5.

We then took a look at how the most recent models compared to each.

iphone 2

The iPhone 7 is the clear winner when we compared the model search terms with a timeframe of the last 5 years. Is the popularity of the iPhone decreasing? The level of search interest seems to be dwindling.

We Are The Champions

Of the 93 keyword phrases we collected in October 2020, 39 of them were sports related. The NFL made up most of the phrases but we thought we’d point out a few terms of other sports.

UFC/Boxing:

  • Lomachenko vs Lopez - 10/16/2020 - 500,000+ queries
  • Khabib vs Gaethje - 10/23/2020 - 2,000,000+ queries

Clemson football

  • Clemson football - 10/17/2020 - 200,000+ queries
  • Clemson football - 10/29/2020 - 500,000+ queries
  • Clemson football - 10/31/2020 - 1,000,000+ queries

UEFA Champions League Soccer

  • Champions League - 10/21/2020 - 500,000+ queries
  • Juventus vs Barcelona - 10/28/2020 - 500,000+ queries

It’s important to note that the search interest for sports – even ones that we may not think have mass appeal. We’re waiting until the American Cornhole League keywords start showing up in the daily top 3.

The NBA and MLB had their championship series occur in October. The NBA is certainly more popular from a search perspective.

  • Lakers - 10/6/2020 - 5,000,000+ queries
  • Lakers - 10/11/2020 - 5,000,000+ queries
  • World Series - 10/20/2020 - 1,000,000+ queries
  • Dodgers - 10/27/2020 - 2,000,000+ queries

Next month, we’ll report if the NFL’s popularity is continuing to increase. The early data for November suggest it is, but we’ll provide our analysis in December.

Thanks for reading. If you liked this article, we invite you to learn more about our SEO services

Until next month.

 

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Google Search Trends Insights January 2021 - AMP Agency

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The First Month of 2021 Well, we’re off to quite a start in 2021. There was a notion that with the flip of the calendar year the entire world would improve automatically. Now, we should all realize that years are a human construct and large changes to society don’t happen overnight. With that stated, we saw many historical developments in the month of January and the phrases we collected from Google Trends reflected those changes. One of the biggest shifts was related to how we categorized the search terms. We had to create a category called “Stocks” because of actions that people wanted to know more about that occurred in the later half of the month.  Here’s is the month that was by top Google Trends keywords, as analyzed by AMP Agency. January’s Top Queried Phrases There were a good number of phrases that were queried more that 10 million times over the course of a day in January.  Not all of them were driven by Google Doodles, most were driven by the need to know more about an event. Georgia Senate race - 1/4/2021 - 10,000,000+ queries Georgia election - 1/5/2021 - 10,000,000+ queries James Naismith - 1/14/2021 - 10,000,000+ queries Patrick Mahomes - 1/16/2021 - 10,000,000+ queries Martin Luther King Day - 1/17/2021 - 10,000,000+ queries Conor McGregor - 1/23/2021 - 10,000,000+ queries GameStop stock - 1/27/2021 - 10,000,000+ queries The first two keywords in our list are related to the United States Senate special election that was held in Georgia on January 5th.  These phrases were the most queried of all the politics-related keywords of the month, although there were a large group of them driven by political events that are examined in the next two sections.  The two Google Doodle driven keywords were James Naismith, the inventor of the game of basketball, and Martin Luther King Day, which celebrated the national holiday and day of service that honors the life of Dr. Martin Luther King Jr.  There were two sports-related keywords with over 10 million queries: Patrick Mahomes suffered a concussion in a NFL playoff game and Conor McGregor got knocked out during his bout at UFC 257. The world of sports was a main driver of search interest in January and we’ll explore the keywords that drove over 5 million queries in a section below. Lastly, actions in the US stock market drove more search volume in January 2021 than any other month since the beginning of 2019. The top query was GameStop stock on the 27th, but there were several others that piqued the interest of users trying to learn more and understand why certain stock prices were soaring. The End Of One  Presidency... The Georgia special election keywords were the most popular and they were a precursor to the keywords queried related to political events that happened in the last days of Trump’s Presidency. The following list presents the phrases of what people were searching before, during, and after the storming of the United States Capitol. Trump - 1/5/2021 - 5,000,000+ queries 25th Amendment - 1/6/2021 - 5,000,000+ queries Capitol - 1/6/2021 - 5,000,000+ queries News - 1/6/2021 - 5,000,000+ queries Brian Sicknick - 1/7/2021 - 500,000+ queries Parler - 1/8/2021 - 2,000,000+ queries Insurrection Act - 1/10/2021 - 1,000,000+ queries Trump impeachment - 1/11/2021 - 500,000+ queries 25th Amendment - 1/11/2021 - 500,000+ queries Impeachment - 1/12/2021 - 2,000,000+ queries The one interesting note from a search keyword/Google Trends reporting standpoint is the phrase of “News” from the 6th of January.  It’s as if we didn’t have any words to help guide our search. ...And The Beginning Of Another. With the new administration getting sworn in, there was increased search volume around the new President and Vice President and the Inauguration. Garth Brooks - 1/18/2021 - 500,000+ queries Inauguration - 1/19/2021 - 5,000,000 + queries Amanda Gorman - 1/19/2021 - 2,000,000+ queries Joe Biden - 1/19/2021 - 2,000,000+ queries Kamala Harris - 1/20/2021 - 2,000,000+ queries Poet Laureate - 1/20/2021 - 1,000,000+ queries Lady Gaga - 1/20/2021 - 1,000,000+ queries Jill Biden - 1/21/2021 - 1,000,000+ queries With all respect to Garth Brooks and Lady Gaga, the real big star coming out of the Inauguration was Amanda Gorman according to Google Trends. Fanatical About Finances As we stated in the beginning of this post, we had to create a new category for our keyword collections because of the number of keywords related to stocks. The highest queried phrase was “GameStop stock” on the 27th with over 10 million queries but here are the other stock-related keywords that made the daily top 3: GameStop - 1/21/2021 - 1,000,000+ queries GameStop stock - 1/25/2021 - 1,000,000+ queries GME - 1/25/2021 - 1,000,000+ queries GameStop stock price - 1/28/2021 - 1,000,000+ queries American Airlines stock - 1/28/2021 - 200,000+ queries Robinhood - 1/27/2021 - 5,000,000+ queries AMC Stock - 1/31/2021 - 5,000,000+ queries Along with the GameStop inquiries, the other companies mentioned are American Airlines and AMC. Certainly Reddit and Robinhood have changed the game of individual stock trading. Another financial topic that has been rising in search interest over the past few months is Cryptocurrency.  Here are the top terms from January 2021:  Bitcoin price - 1/2/2021 - 500,000+ queries Bitcoin - 1/11/2021 - 500,000+ queries Dogecoin - 1/27/2021 - 5,000,000+ queries Bitcoin’s price hit new highs twice in January along with Dogecoin, which is another cryptocurrency that was introduced in 2013, saw its price skyrocket as Reddit members and Elon Musk brought attention to it amid the GameStop short squeeze.  Lastly, many people were also interested in making a lot of money for low effort the old fashioned way - the Lottery: Mega Millions - 1/12/2021 - 2,000,000+ queries Powerball - 1/13/2021 - 1,000,000+ queries Mega Millions drawing - 1/15/2021 - 1,000,000+ queries Mega Millions - 1/22/2021 - 5,000,000+ queries With prizes ranging from 100s of millions to 1 billion dollars, users were very interested in the results of these lotteries. GridIron Football Dominates When we looked past the 10 million plus queries that were sports-related, we found that the 5 million plus queries were all North American football-related (not to be confused with football that we call soccer. People search for that type of football a lot in the USA), Ohio State Football - 1/1/2021 - 5,000,000+ queries Steelers - 1/9/2021 - 5,000,000+ queries Drew Brees - 1/17/2021 - 5,000,000+ queries Green Bay Packers - 1/24/2021 - 5,000,000+ queries Chiefs - 1/24/2021 - 5,000,000+ queries Ohio State won the College National Championship game this year as the Steelers took an early exit in the playoffs.  Drew Brees called it a career and the Green Bay Packers lost to Tom Brady’s Buccaneers.  Lastly, the Kansas City Chief made their way to the SuperBowl for the second year in a row. Next month, we’ll showcase how the major sports leagues fared in the times of COVID-19.  We’ll have a 12 month sample set by the time we’re writing up the February 2021 post. Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.