May 25, 2016

Google Rethinks and Redesigns AdWords to be Mobile-First

Yesterday, Google announced broad changes to advertising with them; from how text and display ads will work to the way advertisers can optimize campaigns. Now optimized for screen sizes of the most popular smartphones, display ads will be responsive and search campaigns will allow for longer text ads, keyword bid adjustments by device type, and an increase in local search ads on Google Maps.

The importance of mobile search is growing.

Topics: Mobile Web Development, Innovation, Search - SEO & SEM, Analytics, Advertising