In a matter of weeks, website owners will be able to insert the all new Google +1 Button to their websites, according to an announcement at the most recent Google I/O conference in San Francisco, California. During the event, Google gave a sneak peak at what the +1 button misoprostol abortion will look like, and provided examples of functionality and data analytics webmasters will have access to.
The +1 button will look very similar to the current Facebook 'Like' Button, and will provide a greater amount of behind the scenes information to webmasters that Facebook/Twitter currently do not. In terms of functionality, +1 will allow website visitors to endorse either a web page or an article, ultimately giving Google the signal of quality content that is being voted on by others.
The installation of the actual +1 button will be quite easy and as simple as adding a piece of HTML code provided by Google to the page of your choice. The button will be available in different types and sizes, depending on your preference.
During the I/O Conference, Google mentioned the following statistics will be available to webmasters using Google Webmaster Tools after incorporating the +1 button on their website:
- Demographic Information (by age and sex)
- Number of +1 votes, broken down page by page
- User location
- Article impressions and click-thru metrics
The data will be available in a graphical interface and offer visual charts to help website owners interpret the information and activity around the content that is being voted on.
With the +1 Button set to go live, and likely become available in late May/early June, this could potentially be a major step by Google to make an effort to continue to incorporate social media metrics into their standard search ranking algorithm. Google's goal is to better understand what content is being shared to help determine quality, and possibly include social factors into their standard organic search algorithm. Additionally, the Bing/Yahoo alliance and Facebook partnership makes Bing a bigger threat to Google as it continues to gradually gain market share, therefore Google is definitely feeling the pressure.
It is up for debate whether the new +1 feature will open the door for aggressive SEO tactics and manipulation to try to game the system. Ultimately though, quality content remains KING. Ongoing development of buzz-worthy content for your website is about to become more important than ever with the introduction of +1.
Get notified when the Google +1 Button becomes available. Sign-up here