November 1, 2016

Getty Images Launches Subsidiary Dedicated To Truth In Advertising


Getty Images is introducing a new subsidiary, Verbatim, dedicated to bringing the skills of photojournalists to the advertising and brand community. According to Verbatim’s founder Aidan Sullivan, photojournalists provide the real-world storytelling brands are looking for, especially to connect with Millennials. "This generation is looking for impactful and authentic storytelling," said Sullivan. "They need to look at something and believe it. They want it to be powerful, and they want it to have a message."

Storytelling from the frontline.

Topics: Branding, Millennials, Advertising