May 18, 2016

Get Ready, People: Snapchat is Considering a Facebook-style Algorithm

Snapchat is developing an algorithm that will act as a gatekeeper between publishers, brands and their audiences. Users currently see all the messages from accounts they follow in chronological order, but with the new algorithm, Snapchat will act as curator of content from publishers and, especially, brands.

May the best content win.

Topics: Social Media, Experience and Service Design, Mobile Web Development, User Experience, Advertising