May 3, 2016

Food Tech is Men Rebranding What Women Have Done for Decades

From Soylent to a $700 juice box, tech is being praised for releasing us from the prison of food. I tried explaining Soylent, the protein shake meal replacement popular in Silicon Valley, to my mom and she tilted her head: “Oh, you mean SlimFast?” she said. And I suddenly realized: she’s right.

Because it’s made by and for men, it’s called tech.

Topics: Branding, Vertical - CPG, Technology