December 16, 2016

Five Things CMOs Want in 2017

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According to Hugh Kennedy of Ad Age, brands’ chief marketing officers will be looking to agencies to mix measurement with creative in 2017 and use these tools to prove ROI for marketing spend. In addition, taking a broader look at brand stories and understanding how to demonstrate brand relevance based on consumer needs will be priorities for success.

Read the full list here.

Topics: Digital Marketing, Innovation, Analyitics