May 20, 2016

Fashion Unfiltered: How Four Creative Directors are Using Snapchat

In late 2015 and early 2016, a smattering of designers joined the app, beginning with Alexander Wang, who joined Snapchat to lure consumers to his store in September, and Marc Jacobs who came aboard in time for Fashion Week in February. Increasingly, industry attention is being driven towards the social app that is known to be the most unfiltered. Take a look at how the four most engaging fashion creative directors are using Snapchat.

Vogue for me, darling.

Topics: Social Media, Innovation, Culture, Vertical - Fashion