August 2, 2016

Facebook's Three-Stage Search Advertising Strategy


Facebook is preparing to enter the search advertising business supported by the company's more than 2 billion daily searches. During their second-quarter earnings call, CEO Mark Zuckerberg called out three stages of the strategy. Today, Zuckerberg believes Facebook sits firmly in the second phase: the ability to search for people, pages and groups. The third stage will likely focus on commercial and monetizable search features.

The beast gets bigger.

Topics: Social Media, Digital Strategy, Search - SEO & SEM, Monetization