September 23, 2016

Facebook Wants to Show Brands How Its Ads Measure Up Against TV


Facebook announced a wave of ad measurement news this week that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring as they may seem, they’re important. Facebook is trying to give advertising’s sabermetricians — the Moneyballers of Madison Avenue — a better way to evaluate its ads against those from other channels, including TV, competing to make their media rosters.

Pay attention, moneyballers.

Topics: facebook, Social Media, Metrics, Branding, Digital Strategy, Digital Marketing, Advertising