November 21, 2016

Facebook Vows to Be More Transparent About Metrics After Admitting More Miscalculations

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Facebook is opening itself up to more third party measurement in a bid to stop the spread of negative sentiment among advertisers that’s building in the wake of its admission of more miscalculated metrics. Concerns that the social network can’t continue to ‘mark its own homework’ have come to a head after trust in it appeared to have been knocked following this week’s revelations.

A problem not Facebook's alone to solve.

Topics: Social Media, Digital Strategy, facebook, Metrics

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