September 30, 2016

Facebook is Testing a Clone of Snapchat Stories Inside Messenger


Facebook has a long, fairly embarrassing track record of trying to clone Snapchat's features and core appeal. Instagram, which is owned by Facebook, is actually doing a pretty decent job at it, but Facebook has been through a number of failed attempts over the last several years. It's not giving up, though. The company has quietly launched another effort to clone a big element of Snapchat's formula: stories.

Yes, with filters.

Topics: Social Media, App Development, Digital Products, Digital Strategy, facebook, chat