May 16, 2016

Facebook is Expanding its Video Ads with Publishers like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. The goal, according to Facebook, is to begin focusing on brand awareness and recall.

Going beyond direct response and brand awareness.

Topics: Social Media, Branding, Advertising, Video