May 25, 2016

Even During TV Time, Digital Devices Play Prominent Role

Nearly 85% of internet users surf the web while watching TV. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.

An integrated strategy can give brands a one-two punch.

Topics: Digital Marketing, Research and Insights, Integrated Campaigns, Digital Strategy