AMP Agency’s SVP of Media & Analytics, Doug Grumet participated in providing insights for eMarketer’s recently published Financial Services Digital Ad Spending 2020 report. The report looks at trends in Digital Ad spend in the financial service industry.
According to the report, digital ad spending in the US financial services industry will increase 9.7% this year to $19.62 billion. It will be the second-largest spender on digital advertising behind retail, with a particular emphasis on performance and brand marketing due to the pandemic.
Check out the report summary to learn more about why this matters for your brand: