May 19, 2016

Disney as a Service: Why Disney is Closer Than Ever to Walt’s 60-Year-Old Vision

To many, Disney has become the poster child for poor licensing decisions in the digital era. Four years ago, the company sold exclusive digital rights to nearly the entire Disney catalog through the end of the decade to Netflix. But this narrative overlooks the nuances of the company’s digital content strategy. Not only is Disney's future bright, it's closer than ever to fulfilling Walt’s own vision for the storied 'House of Mouse'.

Disney hasn't forgotten.

Topics: Innovation, Culture, Vertical - Entertainment and Media, Video

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