August 2, 2016

Digital Transformation Requires a Mindset Beyond Marketing


Executives responsible for leading digital transformation face daunting challenges. Many will start their digital journey in marketing, driven by the need to establish stronger customer relationships tied to loyalty and advocacy metrics. Yet digital transformation is often not fully realized until a company’s digital marketing strategy begins to inform and ultimately drive the larger business strategy.

I think therefore I am.

Topics: Digital Marketing, Digital Strategy, Digital Life