August 2, 2016

Digital Media Companies March Slowly Toward TV


It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV. These days, publishers are more willing to talk openly and confidently about working on TV projects, which are a great opportunity to make a lot of money from advertising and licensing deals.

Long live the television.

Topics: Media, Advertising, Vertical - Entertainment and Media, Content Strategy