November 1, 2016

Digital Advertising Grew to a $32B Industry in the First Half of 2016

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A new report from IAB states that revenue from digital advertising increased 19% year-over-year, driven largely by search and mobile. Mobile ads accounted for 47% of internet revenue at $15.5B, search accounted for 50% of revenue at $16.3B, and social media revenue hit $7B. Meanwhile, digital video increased 51 percent from $2.6 billion in 2015 to $3.9 billion. 

The growing importance of mobile.

Topics: Search - SEO & SEM, Advertising, Video