June 24, 2016

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

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Back in April, Facebook innocently announced that it would start allowing publishers to share native ads right on their Facebook pages. Most of the press treated this as a good thing for media companies. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place: publishers must tag the brand in the post.

Upside for Facebook, downside for publishers.

Topics: Advertising, Social Media, Digital Marketing, Digital Strategy

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