June 24, 2016

Did Facebook Just Deliver a Crushing Blow to Native Advertising?


Back in April, Facebook innocently announced that it would start allowing publishers to share native ads right on their Facebook pages. Most of the press treated this as a good thing for media companies. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place: publishers must tag the brand in the post.

Upside for Facebook, downside for publishers.

Topics: Digital Marketing, Social Media, Digital Strategy, Advertising