May 16, 2016

Denny's Is Seeing Its Biggest Growth in a Decade, Thanks in Part to Its Sassy Cartoon Breakfast Foods

Denny's experienced its highest same-store sales and traffic growth in over a decade, and its marketing team credits the quirky web series, “The Grand Slams”. For the past year and a half, Denny’s online video series, which feature wisecracking animated breakfast foods partying at Denny's restaurants, have resonated with the brand's millennial audience—to the tune of 37 million total views.

We’re just eating it up.

Topics: Branding, Millennials, Advertising, Vertical - Retail